Mobile sites and mobile responsive design has been the development standard for competitive digital marketing companies for a while now but things are about to change for business owners. Rumors have been circulating that Google wants website owners to embrace the mobile web. In a somewhat unprecedented move, Google not only laid out the plans for its next algorithmic update but also assigned a specific date to the launch of the update. Google has made it official that as of April 21st, 2015, they will be making a significant adjustment to it’s algorithm by increasing the rankings of mobile-friendly sites.
According to its Webmaster Central Blog, Google states:
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
Simply put, Google plans to include mobile-friendliness as a new ranking signal. This means that websites with mobile compatibility through a mobile responsive website, standalone mobile websites or apps with mobile connectivity will be awarded higher rankings in search results than those sites without.
So What Might This Mean For You?
If your website is not mobile-friendly, meaning your site is not responsive to different screen sizes and able to be viewed on a variety of devices, Google is making plans to penalize your search rankings in favor of your competitors who do have a mobile responsive site. All the valuable SEO your site has currently could be for naught if your site is not compliant to mobile development standards. If your site is more than 3 years old without much updating, there are good odds that your site is a non-responsive website.
How You Can Quickly Tell If Your Site Is Mobile Friendly?
Before you go into a panic, you need to determine whether your site is at risk of penalty. Most websites have been viewable on smartphones but you do have to scroll around, pinch zoom etc. to read them. Mobile sites or responsive sites reconfigure information for your device so that you do not have to make those harassing movements to get information. To quickly determine whether your website is currently being deemed “mobile friendly” by Google, you can simply do the following:
- Go to Your Google App or use your web browser on a smartphone that is powered by Google.
- Search the primary keywords that someone would typically use to find your business.
- When the results appear, they will say “Mobile-friendly”, underneath the domain name of your business listing.
What You Can Do If Your Site Is Not Mobile Friendly?
If you are a small to midsized company’s website is not mobile friendly, Good Squire Marketing can help. We have been building custom made, mobile-responsive websites as our development standard now for more than two years. We also develop smaller standalone mobile sites. Because of our company resources and the scale of our typical clients, custom solutions are often delivered very quickly. If we do not have to consider heavy redesign or developing all new content, most of our sites are completed and ready for search engine optimization programs within 2 weeks to a month (depending on the scope). Feel free to contact us right away as we still have time to make changes for you before the April 21st starting date of this new algorithm change.