Organic search engine optimization is the process of manually optimizing the pages and content of your website in order for it to be listed on the non-paid portions of search engine landing pages like Google. The basic premise of this is that the higher you rank in the landing page, the better your chances of being viewed, establishing credibility in your field and capturing more business across a larger consumer market.
Why is organic search engine optimization important?
Many businesses believe they can get by with only paid search results or social media. That’s typically because they either don’t understand how organic SEO works or are overwhelmed by what is required to consistently rank once they’ve done some research. Organic SEO is about optimizing content across your organization’s entire web presence –website, social media sites, blogs, etc. – to improve your ranking in the search engines. Over time, organic SEO proves to be a better long term solution for marketing your business on the web and with it, a much better return on investment.
Who will take responsibility for the rest of your job if you decide to manage SEO yourself? How do you plan to keep up with the ongoing changes in SEO algorithm? Is this really the best use of your time?
If you are running a business or are in charge of a marketing team, you have an overall strategy and operations to worry about. We encourage you to leave the ever changing world of SEO and content marketing to the experts who will work with you as an accountable extension of your team. Doing so will save you time, effort, frustration, and in the end, money due to errors and missteps. Our job is to keep up with the changes, test new techniques, and shield you from potential penalties from the search engines. We spend time every single day keeping up with the trends.
In order to compete for attention online, you need to commit to a strategy and a monthly budget. Are you ready to invest in your consistent growth?