If you are a local company, your sales results likely hinge upon local search results rather than out-of-state or international site traffic. At Good Squire Marketing we integrate local search (Local SEO) strategies to target your geographical service region and further optimize your website for mobile prompted search.
So what is Local Search?
Local results are those shown when searching for a broad (and possibly geo-specific) keyword phrase such as “Dentistry Boston”. Google will recognize that you could be searching for a local dentist, or you could be looking for reviews on dentists, or possibility even meaning to search for dental research reports. The trick is understanding how different search results are sorted. Local results are often identified by the inclusion of a pinned Google Maps result in the upper right hand corner. Along with the Google Pins is a matching list at the top of the page .
Businesses hoping to compete in local market search must battle it out for the ‘A’ ranking found labeled in the “pinned” local search results. Achieving this is where success can be a challenge for small businesses. Local results are based upon competition for a broad search term that might be localized due to the Google account that is currently logged in or they might be competing against highly read blogs, review sites, or large franchised businesses. This leaves a lot of factors to take into consideration when developing a local search strategy. Local results have to fight over all the same criteria as organic SEO but must also account for map rankings, integrating a Google+ account, and geo-specific media such as pictures and video. To sum it up, local search success is just as challenging to come by in some markets as organic seo ranking is for statewide and national search.
You can be confident that we will stay ahead of the curve, when it comes to Googles best practices and latest SEO techniques, this is all we do. Our local seo service will build a solid foundation for your brand and company profile and then builds on that foundation with consistent proven techniques. Using our gradual but effective approach we build a formidable internet presence over time, month after month.