Google AdWords account management made easy.
For clients wishing to supplement organic search results with paid sponsorships, or for clients with startup businesses, we recommend using Google Adwords to help achieve more targeted website traffic. A benefit of paid search is that you only pay for the placement when someone clicks on your ad.
At Good Squire Marketing, we manage your Google Adwords campaigns and remarketing campaigns to ensure you aren’t squandering precious advertising budget on wasted keywords and false clicks. We’ll also optimize ad content to deliver the best possible campaign results.
What is Remarketing?
Remarketing in Google AdWords places static image, animated images and video on the Google Display network. What makes remarketing different from standard pay per click advertising is the precision of the targeting. Remarketing consists of using a special tracking code to place “cookies” in the browser of people who have visited your website, and then serving your ads to them later on the Display network. The main point of remarketing is that you are staying in front of those prospects who have already shown interest in your products or services through your website. Utilizing Google AdWords in this capacity is more likely to result in better conversion, better returns on your investment and deeper interest than attempting to attract people who have not yet been to your website.