“Digital Marketing” is not a singular approach to raising interest and awareness of a brand. Digital marketing is an umbrella term that refers to a combination of paid, SEO, email marketing, and social media tactics with the purpose of generating quality leads. The key benefit of digital marketing is that when managed strategically, marketers can gather good data enabling better decisions and more efficient campaigns over time. Good Squire Marketing’s core digital services rely on inbound marketing strategy and content marketing to help attract our customers, the right traffic and the right customers.
So, what is Inbound Marketing?
Inbound marketing refers to the digital marketing activities that are intended to “attract” or draw ideal customers into your lead funnel. The inbound approach focuses on earning a person’s attention rather than intruding upon it. This is accomplished by really understanding the different buyer personas that your business encounters and providing the right content to help them consider your business more closely and buy. The internet has empowered consumers with the means to research, find and buy on their own terms. Consumers no longer rely on billboards radio and TV spots to learn about new products. The new marketing communication reality — inbound marketing — has really become about strategically facilitating two-way dialogue rather than a one way pitch of products and services.