The concept of corporate identity is very similar to how we go about establishing our personal identity. Identity reveals the specifics that differentiate us from others. Identity is what embodies our personality and character. Identity represents our principles which we express through our behavior, how we communicate, and even how we present ourselves to others.
A business makes itself distinct through brand architecture and its corporate identity design. Corporate identity design is more than your logo. Corporate identity design is a physical expression of the company’s brand, an extension of its culture that is expressed by keeping an overall “look and feel” consistent through all of its sales collateral and media applications. Corporate identity design shows that a business is dependable and professional—and this instills trust in client relationships.
Corporate Identity Blueprints: Your Roadmap To Successful Brand Implementation.
We know that a strong logo is an important first step in setting the stage for a business identity. You have made an investment and committed to your new corporate identity design. We also know how tempting it can be for small business owners to fall back into old and counterproductive marketing habits when they are pressed for time. For this reason we produce and print booklets called “Corporate Identity Blueprints”. Your corporate identity blueprint will define in detail how to properly utilize your logo on all products required during your branding process. We offer this booklet to clients who want to assure all the executions of their brand are properly defined. Each corporate identity blueprint is tailored to the specific needs of a client and their line of business.